Creator amplification on X
Your buyers only read people they already follow
They pay to block ads, and they discount a company account on sight. The creators they do read are a channel you coordinate rather than buy.
Build a bench of them, brief a post once, and activate all of them inside one window.
3
deliverables, priced separately
0%
commission on creator fees
72h
coordinated windows
The network behind Doomers launches · 25M+ followers
One campaign, and who turned up for it
An agency rents you its roster and keeps it. Here the bench is the thing you accumulate: every creator you have booked, every rate you agreed and every window you ran together stays in your account.
Your campaigns
Launch week
anchor 1955… · goes live 16 Aug 09:00 UTC
Asking for
Quote tweet
Range
$150–900
Slots
2 of 8 filled
@sam_builds
41.2K · quote tweet
$420
pending@priyaships
22.8K · retweet
$150
accepted@tomlindq
78.4K · original post
$900
countered@sofiabuilds
15.1K · quote tweet
$180
acceptedCreators apply at their own rate for the deliverable they want to do. You accept, decline, or counter on either.
OpenHow a window runs
Six steps. Three of them are a decision you make, and none of them is you writing someone else’s post.
- 01
Post a campaign
Your anchor post, the brief, the deliverable you are asking for, a rate range and how many slots are open.
- 02
Creators apply
They apply at their own rate for the deliverable they want to do, which is not always the one you asked for.
- 03
Accept or counter
Counter on the rate, the deliverable, or both in one action. What gets accepted is frozen onto the booking.
- 04
Approve the draft
Creators write their own copy from the brief. You approve it or request changes, and both are states on the booking.
- 05
The window opens
Quote tweets, retweets and originals land together against the anchor post. The text is captured as published.
- 06
Measure and pay
Every post is snapshotted daily from the X API, impressions, likes, bookmarks, and the fee settles on confirmation.
Three deliverables,
priced separately
A quote tweet, a retweet, or an original post from the brief. Creators set a rate for each and change it whenever they like.
They are separate prices because they are not the same work. A retweet costs a creator their feed. A quote tweet costs them a take they have to stand behind, in front of the audience you are paying to reach.
@sam_builds
41,200 followers · devtools, infra
Quote tweet
their take, on your post
$420
Retweet
straight amplification
$150
Original post
brief-led, their own words
$900
Three rates, one per deliverable, moved whenever they like. A blank rate means they do not offer that deliverable, which is not the same as free.
Both sides of the offer,
on the record
A creator applies at their own rate for a specific deliverable. You accept, decline, or counter on either.
Countering the rate and the deliverable is one action, because a retweet at $150 is a different offer from the quote tweet you asked for and both sides need to see which one is on the table. What gets accepted is frozen onto the booking.
Application · launch week
@sam_builds · 2h ago
They asked
quote tweet$420
“Happy to do this one. I have posted about cold start twice this month so it will not read as an ad.”
You countered
retweet$150
A different deliverable at a different number is a different offer. Countering on both is one action, and both sides see which one is on the table.
The brief, then
the draft you approve
One brief per campaign: the anchor post, the angle, what is worth pulling on, what not to say, and when the window opens.
Creators write their own copy from it and you approve the draft before it goes live. Requesting changes is a state on the booking rather than a message someone forgets to send.
Brief · launch week
window opens 16 Aug 09:00 UTC · 72h
The angle
Cold start is the whole problem with creator marketing. Talk about what it costs to find the first ten people worth working with.
Worth pulling on
- · the roster is the moat
- · agencies rent you theirs and keep it
Do not say
- · anything about pricing
- · named competitors
@sam_builds submitted a draft
Needs approval@priyaships submitted a draft
ApprovedCreators write their own copy from the brief and you approve it before it goes live. Requesting changes is a state on the booking, so the back-and-forth is on the record rather than in DMs.
One post, the whole bench behind it
Amplification that arrives together reads as a moment. The same posts spread over three weeks read as nothing at all, which is why the window is a first-class object rather than a spreadsheet.
Launch week · window 1
4 quote tweets, 2 retweets, 1 original · anchor 1955…
You
Anchor post
@priyaships
Quote tweet · $260
@sam_builds
Retweet · $150
@sofiabuilds
Quote tweet · $180
@tomlindq
Original post · $900
@marcusw
Retweet · $150
@claranystrom
Draft rejected
One post, amplified together. Landing inside a window is what separates this from six people posting whenever they get round to it.
Daily jobWindow impressions, daily
one snapshot per UTC day · append-only
X drops organic metrics after 30 days. The series outlives the window, so the renewal conversation still has numbers in it.
Read from APISee your bench before you pay for it
30 minutes · remote · with the people who built it
We scan your site and build the first bench live
Bring the URL and one post you wish had gone further. We pull the creators whose audience overlaps your buyers, price the window at their rates, and you decide whether it is worth running. No plan required to book it.
What we need from you
- · your site, and who you sell to
- · two or three competitors worth mining
Every impression carries its receipt
There is no field anywhere in the system for entering a performance figure by hand. Each one is read from the X API and stored with the endpoint it came from and the second it landed.
impressions
@sam_builds
31,400
apilink_clicks
@sam_builds
1,204
apiimpressions
@tomlindq
44,100
apireposts
@tomlindq
312
apiimpressions
@priyaships
18,900
apiprofile_clicks
@priyaships
846
apicreator-reported screenshot
no such fieldWindow settlement
at cost@tomlindq
$900
verified@sam_builds
$420
verified@marcusw
$350
submitted@priyaships
$260
verified@sofiabuilds
$180
verified@claranystrom
$0
rejectedCreator fees
$2,110
Platform commission
$0
The subscription is the platform fee. Nobody takes a percentage of what the creator charged, which is why their rate is the same number on both sides of the table.
The other side
of the bench
Creators set their own rate and keep all of it. Briefs arrive with the angle and the window attached, and taking one is a decision rather than an obligation.
The daily series on your account belongs to you across every bench you sit on, so the next rate conversation opens on a record instead of a screenshot.
@sam_builds
on 6 benches · rate $420
Devtools company
72h · opens in 4h
$420
pendingAI infra company
48h · opens tomorrow
$420
pendingData platform
closed 18 Aug
$420
verifiedSecurity company
closed 09 Aug
$380
verifiedFintech company
declined
·
rejectedYou set the rate and you keep it. Briefs arrive with the angle and the window, and you decide each one on its merits.
The bench is yours at every tier
You pay for the software. Creator fees pass through at whatever the creator charges, so the rate they set is the rate you see.
Starter
$299 /mo
2 windows/moIncluded
25
creators benched
1
workspace
90d
snapshot history
Discovery
creators surfaced from who engages your competitors
Briefs and windows
one brief per post, creators accept in-app
Daily snapshots
every activated post, once per UTC day
Creator fees at costAT COST
their rate, passed through, no markup
Growth
$899 /mo
8 windows/moIncluded
150
creators benched
3
workspaces
2y
snapshot history
Discovery
creators surfaced from who engages your competitors
Briefs and windows
one brief per post, creators accept in-app
Coordinated windowsTIMED
the bench lands together instead of trickling
ICP overlap scoring
ranked on how much of their audience matches your buyer
Creator fees at costAT COST
their rate, passed through, no markup
Scale
$2,400 /mo
unlimited windowsIncluded
∞
creators benched
∞
workspaces
∞
snapshot history
Everything in Growth
same bench, same guarantees
Multi-brand benches
one network, separate benches per brand
Export the record
the full snapshot series, provenance intact
Creator fees at costAT COST
their rate, passed through, no markup
Done for you
Doomers, from $25,000/mo
Our sister company, and the same creator network. Doomers has been running these launches for Perplexity, Glean, Higgsfield and Factory since before this product existed. viralGTM is that operation made self-serve.
- Doomers holds the roster and runs the window for you
- From 2 posts a month at a 100K monthly impression floor
- Six-month minimum, floors rather than targets
Creator fees are set by creators and passed through at cost on every self-serve tier. Term length and category exclusivity for the managed tier are agreed in the SOW.